If you want to pursue a career in digital marketing and want to know what kind of salary you will earn in this field, What kind of salary are you expecting if you are working as a digital marketer? This article will help you because we have put together the ultimate digital marketing salary guideline.
The Freelance Digital Marketing Salary
A freelance digital marketer is an autonomous professional who uses digital means to promote the products of the client and improve sales. He is responsible for promoting the brand of the client with the help of different means for example social media, search engines, email, etc. He enquires with the client, develops marketing copy, conducts market research, and prepares the fundamental meeting designs.
A career as a digital marketing freelancer can pay highly well and it depends on the efforts of the freelancer. If you complete the project or the words you write, the salary is related to the output. According to a survey of 25 July 2023, the salary of a freelancer is approximately $91,317/year in the US and the salary range is from $78,679 and $102,345/ year. Moreover, the figure can be varied according to your niche, work, or experience. But the freelancer is responsible for the taxes and other benefits and if you are on vacation or sick you will not be paid.
LinkedIn has recently introduced its recruiting process as a new source to assist its users and different companies by showing the earnings across cities, countries, or positions. It depends on the education, skills, location, or size of the company, based on responses of the LinkedIn members, the average salary for the digital marketer is $72000 per year, and the range is between $45000 to $102000.
| Position | Salary |
| Digital Marketing Specialist | $51,000/year |
| Social Media Manager | $53,500/year |
| Digital Marketing Consultant | $70,000/year |
| Online Marketing Manager | $77,000/year |
| Digital Marketing Director | $110,000/year |
The Senior Digital Marketing Specialist Salary
According to the survey on 25 July 2023, the average salary of a Senior Digital Marketing Specialist in the US is $167,932/year the low salary is $148,827/year and the high salary is $189,496/year. The salary varies according to the certificates, education, years spent in the profession, and extra skills.
The Digital Marketing Strategist Salary
In the US the average salary of a Digital Marketing Strategist is $77,937/year but it falls between $66,814/year to $89,452/year according to the survey on 25 July 2023. The salary of a strategist varies according to the certificates, education, years spent in the profession, and extra skills.
The Director of Digital Marketing Salary
The salary of the director of digital marketing in the US is $184,884/year but the range of the salary falls between $162,010/year to $208,810/year. It varies according to education, experience, professional certificate, professional skills and how many years did he spend in the same profession.
The Salary Overview of Digital Marketing
It depends on the size of the company, its location, industry, geographic location, demographic data, seniority, and other factors. If you are working as a digital marketer, your certificates, education, years spent in the profession, extra skills, professional skills, professional experience, and time span spent in this field will be considered.
- The Digital Marketing Salary in US
| Talent.com | Indeed.com | ZipRecruiter |
| $65,122/year | $57,596/year | $54,672/year |
According to the survey, these numbers are as a whole in the US, but the living standards and talent in specific geographic areas have the biggest impact on digital marketing salaries.
2. The Digital Marketing Salary by Location
Let’s have a look at some different regions in the US to know how location influences earning. The salaries are taken from Indeed, Glassdoor, Payscale, and Built-in LA.
The Digital Marketing Salaries in New York City, New York
| Director ofDigital Marketing | Digital Marketer | Digital MarketingManager | Digital Marketing Specialist |
| $159,352 | $68,999 | $96,217 | $67,074 |
The Digital Marketing Salaries in Los Angeles, California
| Director ofDigital Marketing | Digital Marketer | Digital MarketingManager | Digital Marketing Specialist |
| $107,000 | $64,380 | $92,179 | $68,085 |
The Digital Marketing Salaries in Chicago
| Director ofDigital Marketing | Digital Marketer | Digital MarketingManager | Digital Marketing Specialist |
| $116,707 | $67,365 | $88,889 | $62,872 |
The Digital Marketing Salaries in Austin, Texas
| Director ofDigital Marketing | Digital Marketer | Digital MarketingManager | Digital Marketing Specialist |
| $179,401 | $61,015 | $119,693 | $63,309 |
Digital marketing jobs are not limited to the US only; digital marketers are sought after all over the world. The following table shows the digital marketer jobs in several worldwide countries:
The Digital Marketing Salaries in Several Countries of the World:
| Digital Markers Job in countries | Salary |
| United Kingdom | £27,683 |
| Singapore | $48,146 SGD |
| Hong Kong | HK$361,504 |
| France | €55,429 |
| Russia | 1,772,298₽ |
| South Africa | R266,928 |
| Mexico | $1,251,012 |
In conclusion, According to the interpretation of Google Trends search, digital marketing skills have a high position among the top trending job skills. If you want to enhance your salary, you should learn about digital marketing. It is because of the higher demand for digital marketing in this era, the salary for this field is also extremely high.