Unlocking the Power of Digital Marketing: Understanding its Impact and HubSpot Certification Exam

By Fiverr Masters

Online Marketing vs. Digital Marketing

Online marketing also known as digital marketing aims the promote different brands to connect with potential customers with the usage of the internet. This marketing contains social media, email, text, advertisement, and multimedia messages as the marketing channel.

Digital Marketing vs. Inbound Marketing

There is confusion between digital and inbound marketing as digital marketing uses similar tools for example online content and email to attract the attention of prospects which inbound marketing uses but both approaches have different perspectives on the association between goal and tool.
Digital marketing emphasizes the individual tools such as the brand’s digital market strategy can utilize one or different platforms For example a company may create content on social media sites while neglecting another digital marketing approach. On the other hand inbound marketing focus on the goal of reaching potential customers for example if you boost website traffic to make more leads, you will emphasize SEO (search engine optimization) when creating your content marketing strategy. To sum up, it is difficult to choose between the two because both are professional marketing and both work effectively.

The Significance of Digital Marketing

According to the survey, it is said that worldwide digital marketing will reach $786.2 billion in 2026 which shows the importance of digital marketing in business. It is significant because it permits us to seek to develop and attract the attention of competitors in the congested markets.

It is necessary for the customers who trust it to a great extent as the source to find out about different companies and for the business. We can use different types of digital marketing which are given below:

  • Search Engine Optimization (SEO)It is about the usage of keywords on any website to enhance its ranking to enhance traffic and search engine.

  • ContentThe purpose of content marketing is to develop and promote content that generates awareness of brand and traffic growth.

  • Emailsending personal emails to all customers helps to reach the target audience.

  • Social MediaWith the help of social media sites such as Instagram, YouTube, Facebook, LinkedIn, Twitter, and TikTok we can promote our brand.

  • PPCThe different types of PPC such as Google ads, Twitter ads, or Facebook ads assist in driving traffic on our website.

  • Influencer It is the authentic source to promote the brand utilizing the modern approach.

What does a Digital Marketer do?

The major task of a digital marker is to send emails, attend different meetings, create and develop content, monitor different marketing strategies, and interpret the data. The task of the marketer depends on the organization and goods or services that they market. If they are experts in SEO or creation of the content they will spend their efforts in these fields. They are responsible for comprehending their target audience and finding different ways to reach them with the help of digital platforms such as emails, social media, podcasts, and advertisements. The following tasks are performed by the digital marketer which are:

  • Check and respond to emails
  • Develop effective marketing campaign strategies
  • Create and develop campaign content
  • Implement the campaign content
  • Improve SEO
  • Analyze campaign performance
  • Collaborate with other people

Digital Marketing and HubSpot

Digital Marketing is a puissance source to advertise and promote your goods and services with the help of digital channels such as email, social media, search engines, websites, or other digital channels. There are different industries for digital marketing such as HubSpot, Google digital marketing and E-commerce certificate and Meta social media marketing certificate.HubSpot offers customer relationship management (CRM) software to assist different companies but its exam is considered a difficult one-hour exam because plenty of questions are not simple.

This test consists of 60 questions and 75% marks are compulsory to pass the exam. Additionally, it is a mcqs-based test but all the options seem like the right answer. You can read the questions cautiously and before choosing the right answer remember the section. Moreover, you can get guidelines from the HubSpot academy for the preparation of exams. Its certificate is a worldwide recognized certificate that the different experts get for three major reasons:

  • Firstly to update skills in digital marketing, customer support sales, etc.
  • Secondly, to demonstrate expertise in the specific HubSpot skill set.
  • Finally, to enhance the application for a job, LinkedIn account, or a resume.

7 In-demand HubSpot certificates for beginners

The most recognized certificates are sales and marketing strategy certificates. We have mentioned below what will you learn, the format, and the length of each certificate.

1. Inbound Marketing Certification:

What you will learnCourse FormatLength
  • How to create popular content.
  • Nurture leads.
  • Usage of automation and AL tools.
  • Optimize marketing process.
  • 7 lessons
  • 24 videos
  • 7 quizzes
  • 4:54 hours

2. Inbound Certification:

What you will learnCourse FormatLength
  • The basics of inbound marketing.
  • Flywheel model.
  • How to create a company purpose and set goals.
  • 6 lessons
  • 15 videos
  • 4 quizzes

  • 2:02 hours

3. Email Marketing Certification:

What you will learnCourse FormatLength
  • The basics.
  • How to use the free HubSpot email marketing tool.
  • 9 lessons
  • 28 videos
  • 9 quizzes

  • 3:18 hours

4. Content Marketing Certification

What you will learnCourse FormatLength
  • How to develop a content strategy.
  • Usage of content creation and promoting framework.
  • Repurpose and analyze the performance.
  • 12 lessons
  • 54 videos
  • 11 quizzes

  • 7:24 hours

5. Social Media Marketing Certification

What you will learnCourse FormatLength
  • How to create a social media inbound strategy.
  • Build an association on social media.
  • Perform and monitor social media listening.
  • 8 lessons
  • 38 videos
  • 29 quizzes

  • 4:54 hours

6. Inbound Sales Certification

What you will learnCourse FormatLength
  • Identifying which leads to contact.
  • Get the lead’s attention.
  • Comprehend buyers.
  • Run sales calls and presentations.
  • 5 lessons
  • 22 videos
  • 5 quizzes

  • 3:12 hours

7. SEO Certification

What you will learnCourse FormatLength
  • How to improve and evaluate the SEO of the site.
  • Build backlinks to enhance the visibility of the site.
  • Usage of the visual images from the keyword research.
  • 6 lessons
  • 26 videos
  • 5 quizzes

  • 2:47 hours

The benefits of HubSpot Certificate

HubSpot certificate is a potential tool in the digital marketing field and with the help of these certificates:

  • You can keep up with the industry techniques and tools.
  • Unlock new skills and career opportunities.
  • Experts can seek a competitive edge.
  • Upgrade the specific standing.

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