How To Design A Simple Logo: The Ultimate Guide

By Nadeem

How To Design A Simple Logo: The Ultimate Guide


Creating a Sainsbury’s Logos are very easy with few steps like:

  • Define Brand Identity
  • Find Inspiration for the brand
  • Lets check the competition
  • Choose design style
  • Right Logo Shape
  • Pick colour
  • Typography
  • Convert it into Brand


Define your Brand


What is your brand definition? How do you want your customers and your company to relate to your brand?


Brand Definition Example: Tony & Harriet’s


You know your audience and you have the big picture about how your company should and should not be.

How To Design A Simple Logo: The Ultimate Guide
How To Design A Simple Logo: The Ultimate Guide


What are the core values of your brand? If you cannot define it you should forget it.


Try not to fall in the category of the typical brands. It’s not necessary to use the standard colors and fonts. You will not get positive responses or results.


Conveying the message to the public is important. It helps to make your brand effective. People will relate more to the business you are in.


Section 2:Find Inspiration


In this how tos:


  • Use Iconic designs
  • Pick color
  • Convert it into Brand Identity
  • Time to apply design pattern
  • Iconic Design Inspiration
  • Use Appropriate Color
  • Choose Design Style
  • Punch a bigger hole
  • Illustration
  • 3:Find Color
  • Punch a bigger hole
  • Jazz your logo with color
  • Designing a logo for Sainsbury’s is easy. By following these steps you can create a stylish and simple logo for the supermarket:
  • Brainstorming ideas for a new logo
  • Analyze your competitor logo
  • Find Inspiration in nature
  • Pick Design Style
  • Apply Design Pattern
  • Pick Color
  • Convert it into Brand Identity
  • 4:Choose Design Pattern


After the brainstorming, now it’s time to find the best design pattern that will make a cool and simple logo for Sainsbury’s supermarket.


Choosing the right design style


  • If you don’t want to build a logo and get bored, then design your logo in a clean style
  • A clean logo is also suitable for companies with a corporate identity
  • If you want your logo to stand out and be noticed, then stick with an abstract style
  • Or choose an abstract logo with colors that fits your brand
  • If you want a logo to be unique, then stick with a minimalist style
  • Picking the right colour
  • Choose a color that suits your brand the best
  • The deeper the shade of the color, the more expensive the design, and the more users notice it.
  • Some colours don’t even suit a brand like Sainsbury’s!
  • Avoid colors that are too dark and depressing like navy blue or yellow, and choose lighter colors like orange or pink.


Right Logo Shape


Using the type of your logo


We make simple fonts at Icon Moose!


We make awesome brand new responsive typographic logos.


Are you ready to design a Sainsbury’s logo?


Step 1. Define Brand Identity


Having defined the brand, lets quickly create a prototype.


I know what you are thinking, we have a big problem. So, lets figure out how to overcome it and what you should do.


Step 1.1 – Set Core Values


If you want to create a logo that stands out, you must have a clear image of what your business stands for.


We have a logo, what’s the next step?


Step 1.2 – Take it back


It is a good idea to revisit what your company stands for. Ask yourself what the core values are of your business.


Pick Color and Typography


  • Perfect to get results with minimal resources
  • Check out our favorite Logo Design Work
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We have listed down the logo designs that we used in our graphic designing work. Make sure you pick some of these logos and use it for your corporate brand, business branding and many more.


  • Be creative, keep it simple and delicious!
  • Cheers!
  • If you liked this post, please share and leave your comments in the section below.
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  • Check out our graphic design portfolio of about 175 designs made in both programs.


Converting into Brand


  • Highlight the Brand Name
  • Lowercase the Brand Name
  • Line the Brand Name
  • Flag / Symbol
  • And prepare it for use
  • Stunning Sainsburys Logo Design
  • Benefits of Learning Logo Design
  • Brand Personality
  • Marker / Compass
  • Compatible Color Palettes
  • Useful color sets
  • Full Toolkit for Logo Design
  • Must have to make
  • Circular Density
  • Buttons/ Button set
  • Branding Guidelines
  • Graphics
  • Photos
  • Fonts
  • Web fonts
  • Video
  • Pic
  • Files


How To Design A Simple Logo: The Ultimate Guide
How To Design A Simple Logo: The Ultimate Guide
Now Here are your Brand Logo

Free logo font Download File


How To Make Icon Logo Design


Creating beautiful logos is not an easy job but it is very simple to do. If you are new to creating logo then there is no need to worry as there is a lot of information available on the internet for helping you with logo creation.


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